CUSTOMER SURVEY

Name

 

1. Sex  Male Female 
   
   
   
2. Age?
10-18 19-21 22-29 30-39 40-49 50-59 60+

 

3. Postcode
   
   
   

4. How long does it take you to finish a bottle of perfume?

    

   >1 month

2-3 months 4-6 months 7-9 months 10-12 months 1-2 year 2< years



 

5. How many perfumes/colognes do you purchase in a year?

    

   1

  2  3-4  5-6  7-10  11-15  16+

 

 

6. Where would you normally purchase your perfume?

   
   

   Myers

   David Jones

   Another Retail Store

   Duty Free

   Online

   Others

   
   

    

7. Name your 5 favourite fragrances
   
   

   1

   2

   3

   4

   5
   
   

8. Why do you buy perfume?

   
   
   
   
   

9. How often do you make a purchase from an online store in a year?

    

   0

  1-2  3-5  6-9  10-20  20+

 




10. Label in importance to you (8) low (1) high why you would buy from an online store?

Presentation   8  7  6  5  4  3  2  1  0 

Price   8  7  6  5  4  3  2  1  0 

Easy to Surf   8  7  6  5  4  3  2  1  0 

Large Range   8  7  6  5  4  3  2  1  0 

Customer Service   8  7  6  5  4  3  2  1  0 

Downloading Speed   8  7  6  5  4  3  2  1  0 



11. Which payment would you prefer to pay from an online store?

     

    Credit Card

    Money Order

    Cash on Delivery

    Cheque  

     

     

12. What is the longest you are prepared to wait for a fragrance to be delivered?

     

    1-2 days

  3-5 days  6-8 days 9-12 days  13-21 days  21+